By Dan Carrison
Israeli companies face a distinct and dramatic challenge-surviving and thriving regardless of 4 years of terrorist assaults opposed to civiliansBusiness below fireplace makes use of a mix of research and in-depth own interviews to teach how Israeli businesses remain ecocnomic, supplying lifelike insights readers can observe to their very own organizations working in an doubtful environment.Based on attention-grabbing, first-person interviews carried out by means of the writer himself in Israel with CEOs, managers, and in-the-trenches employees-Carrison got extraordinary cooperation and entry from the Israeli govt and plenty of businesses in a variety of industries for this undertaking.
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Additional info for Business Under Fire: How Israeli Companies Are Succeeding in the Face of Terror -- and What We Can Learn from Them
TLFeBOOK THE ASSAULT ON THE ECONOMY ■ 25 The owners were seriously thinking of closing down the hotels. They had experienced the intifada for a year and they could not continue to lose money at 15 percent occupancy. What we had to do, as the general managers, was to show the owners there were alternatives. We had to prepare a business case, showing them how much it would cost to shut the doors, and how much to stay open, even at these terrible occupancies. For example, closing down the Dan Panorama would have cost $60,000 a month.
I’ve lived through lots of wars here, and people don’t necessarily cancel; they just don’t come—they’re no-shows. What counted was the occupancy rate. So we all made predictions. I predicted the occupancy rate would drop from 85 percent to 30 percent. This was very early in the crisis, TLFeBOOK 44 ■ BUSINESS UNDER FIRE remember, and some owners laughed. As it turned out, it dropped even lower. Q: Were the actions you took, then, different from those of your associates, the other hotel managers?
You can achieve less because of those three years. Somebody else, in another country without compulsory service, gets a three-year career head start. But, we learn how to improvise. Most Israelis will do zero planning and 100 percent improvising. We go a little too far in that direction, I’ll admit, but it’s a talent learned in the military. TLFeBOOK THE ASSAULT ON THE ECONOMY ■ 29 Q: What has been the greatest lesson for you, during this crisis? Michaeli: How little we knew about the hotel business before the intifada.