By Fred Minnick
Discover a different and uniquely American spirit: bourbon!
In Bourbon Curious: an easy Tasting advisor for the Savvy Drinker, award-winning whiskey author and Wall highway Journal-best-selling writer Fred Minnick debunks bourbon myths, presents distillery creation tools (such as recipes and barrel-entry proofs!) and creates an easy-to-read interactive tasting trip that is helping you decide bourbons in accordance with style personal tastes and bourbon kinds. utilizing an analogous tasting ideas he deals in his Kentucky Derby Museum periods and as a pass judgement on on the San Francisco global Spirits pageant, Minnick's Bourbon Curious cuts to the chase, disregarding model advertising and judging what is contained in the bottle.
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Extra resources for Bourbon Curious: A Simple Tasting Guide for the Savvy Drinker
Nonetheless, unethical white men were among the country’s first whiskey marketers. . seem to be void of all conscience, rob and murder many of the Indians,” wrote Richard W. Cummins, an Indian agent. ” They didn’t even have the decency to give Indians the good stuff. ”9 Traders added foul ingredients to whiskey sold to the tribes—in the Ozark Mountains of Arkansas, they made a special whiskey for Natives called the Redskin White Mule because of its destructive powers. The shameful history of the whiskey traders illustrates why legends, not truth, became important in the marketing of bourbon.
Sound familiar? Ironically, the GMO corn is supplanting the hybrid corn for the exact same reasons it knocked out handpicked farmer plants. Only this time, the bourbon distillers are not alone in trying to save it. GMO activists consistently boycott GMO-made products. This subject goes much deeper than bourbon, and I’ve seen the wackiest theories about GMOs. Various bloggers have theorized they will eventually lead to the zombie apocalypse, while more believable opponents offer statistics about how modified crops lead to fewer monarch butterflies and argue that consumers deserve the right to know if a product is GMO.
The Blair Distilling Company was one of the casualties. Schenley purchased many smaller distilleries for their equipment and whiskey stocks. The 1950s and 1960s would be a time of corporate growth, making stellar whiskey, and buying up the small producers. The big names of the era were the Seagram Company, Glencoe, Brown-Forman, Glenmore, Schenley, and National Distillers— conglomerates that were publicly traded or had interests outside of bourbon. These six would buy and sell brands for the next forty years, yet only Brown-Forman still exists as a company.